The rhyme scheme of Sonnet 65

The rhyme scheme of Sonnet 65 In Sonnet 65, Shakespeare shows us very little hope that beauty will be able to endure the forces of time and mortality.   By the end of the poem, the author explains that the only place beauty will be immortalized is in his writing.   In making his point, it appears Shakespeare merely poses several emotionally driven, rhetorical questions, however these questions are logically coherent.   By the poems end, these questions lead the speaker and reader to an acceptable solution for the preservation of beauty. The rhyme scheme of this poem (ABAB CDCD EFEF GG) separates the fourteen-line sonnet into three quartets and one final couplet.   By posing seven consecutive questions without any solution, the author creates a grave sense of despair.   Not until the couplet is the reader exposed to a shimmer of hope.   Each cluster of lines, utilizing different sentence structure, fits into the logical progression of the poem.   In the first quartet, which is the first sentence as well, the speaker asks us to consider how well beauty will be able to fair against mortality.   If stone, earth, sea, and brass all fall victim to mortality, how then will beauty be able to last?   He uses legal terms like hold a plea, which in modern English changes to the term make a case.   When contemplating his second question, the speaker changes from metaphors based on legal images to metaphors of war and belligerence.   Time is presented as a wreckful siege of battering days.   Once again, the despair is heightened because of the hopeless situation into which beauty is placed.   The speaker asks if rocks and gates of steel cannot withstand time, will beauty be able to last?   Adding to the despair of Sonnet 65, in these first two quartets, Shakespeare presents beauty as a delicate and meek object, and contrasts it with fiercer imagery.   Beauty, represented as a flower and summers honey-breath, is positioned within the same sentence as a boundless sea, gates of steel, and rocks impregnable, among others. When moving from the first to the second question, Shakespeare flips the sentence structure.   In sentence one, the objects beauty is being compared with (earth, stone, etc.) are placed first, then the force that will destroy beauty (mortality) is noted, followed by the sentence kernel (beauty hold a plea), and finally the sentence kernels modifiers.   In the second question, the kernel is placed first (summers honey-breath hold out), followed by a metaphor for time (wreckful siege), then the forces beauty is being compared with, and finally the ruinous force (time) is noted.   Up to now, the speaker has used the entire quartet to pose a single question.   In the final quartet, three questions will be asked within the space of four lines.   Shakespeare begins the final quartet with an interjection, O fearful meditation! (such scary thoughts), referring to the outrageous opposition beauty must face, as mentioned in the first two quartets.   He has posed two questions thus far, and has offered no insight on answering them.   Another three rhetorical questions, logically interlocked with the preceding eight lines, are asked in this final quartet.   These questions are designed to deepen the tone of despair until we are given any definite solution in the final couplet. The first question Shakespeare presents is, . . . where, alack, Shall Times best jewel from Times chest lie hid?   The immediately striking wording in this clause is Times best jewel.   Literally, the most outstanding creation that has ever existed is beauty.   Time and beauty, especially in the second quartet, have been suggested to be opposing forces.   Time, thus far in the sonnet, is the force that is trying to ruin beauty.   Now we see that time is the very force that is responsible for the creation and destruction of beauty; beauty exists because of and within times power. Shakespeare chose chest as the speaker tries to determine where beauty will finally find safety.   Throughout this sonnet, and especially in this quartet, words with multiple denotations are used to increase the complexity of the poem.   Chest, on one level, can refer to the chest of a human being.   (We have already seen time personified with pronouns like his, and on line 11, time is given a human appendage: a foot.)   Shakespeare means that beauty will finally reach safety when it is wrapped in times arm and nestled in his chest.   Chest, on another level, can be interpreted as a box where items of reverence can be stored in safekeeping.   Moving on logically with the idea of mortality and death in the first quartet, a chest is the coffin that beauty is seeking to avoid. Another question Shakespeare poses in this quartet is, Or who his spoil of beauty can forbid?   Once again, the author is personifying the concept of time by using the pronoun his.   The most literal meaning of this question is along the lines of: who will be able to prevalent the destruction of beauty?   However, spoil has two other meanings that relate to the context of Sonnet 65.   The first plays on the war metaphor in the second quartet.   The spoils of war refer to objects seized in battle.    In the second quartet, time was described in terms of a wreckful siege.   Shakespeare has already asserted that time and beauty quarrel.   Now, unless someone or some force intervenes, beauty will be lost like treasure that has been seized in battle.   Moreover, spoil can refer to a plot of land that has become unserviceable in some way.   Metaphorically, beauty has been compared to a delicate flower and the honey-breath of summer, which is the sweet smell of blossoming flowers.   If the ground is ruined, flowers, or beauty, cannot flourish. The remaining question Shakespeare asks in this quartet is, Or what strong hand can hold his swift foot back?   Two key phrases should be examined in this line.   The first is his swift foot.   In acquiring a human foot, time is further personified.   More importantly, he is saying that time is swift moving.   The image of the foot here creates an image of a running person.    Either the speaker is fearful that time, as it runs, will trample and destroy this beauty, or that time, passing by very quickly, will overlook beauty and forget it.   In the other important phrase, the speaker is searching for a strong hand that can hold back the foot (of time).   On a most literal level, the strong hand is the image of a human hand capable of restraining the foot that is about to kick or trample beauty.   On another level, he can be looking to his writing hand as the hand that allows beauty to endure.   In either case, he is desperately searching for a way to avoid devastation. In the final rhymed couplet, the speaker discloses the solution on how beauty can be preserved.   Shakespeare knows that beauty cannot survive forever as a living being or as an idea in his head.   The only way it can endure is through his writing, therefore he claims, O, none unless this miracle have might, That in black ink my love will still shine bright.   Nothing can prevent the ruination of beauty but this poem.   First, Shakespeare affirms the notion on line 11 that the hand capable to hold back the swift foot of time will in fact be his writing hand.   Beauty will last in the black ink he uses to jot this verse.   All other preceding questions have been answered.   Placing himself at the level of God, Shakespeare asserts that he has a power that ranges over divine forces like time and mortality.   And no one has the ability to preserve beauty like he. There is uncertainty as to whether beauty refers to a specific person, or to the feeling of being in love.   I believe, with a poem as emotionally driven as this, and by comparing beauty to the scent of summer (the feeling of a summer fling), Shakespeare is speaking not about an individual, but about being in love.   However, there will always be much debate on this topic.      Shakespeare poses several emotionally driven, rhetorical questions, however these questions are logically coherent.   By posing seven consecutive questions without any solution, the author creates a grave sense of despair.  Despair is heightened because of the hopeless situation into which beauty is placed.   Time, for most of the sonnet, is the force that is trying to ruin beauty.  Shakespeare repeatedly personifies the concept of time by using the pronoun his.   But later on the reader is made aware that time is the very force that is responsible for the creation and destruction of beauty .Words with multiple denotations are used by Shakespeare to increase the complexity of the poem.   By making use of innovative literary devices, Shakespeare creates definitive meaning of beauty and time, intertwined with a sense of complete despair.

Apple Swot Analysis

Company background Name| McDonald's Corporation| Industries served| Restaurants, Food| Geographic areas served| Worldwide| Headquarters| U. S. | Current CEO| Don Thompson| Revenue| $ 27. 56 billion (2012)| Profit| $ 5. 46 billion (2012)| Employees| 1,800,000 (2013)| Main Competitors| Burger King Worldwide,Inc. , Yum! Brand Inc. , Subway, Wendy’s Company. | McDonald’s is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day.More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Strengths 1. Largest fast food market share in the world. McDonald’s is the largest fast food restaurant chain in terms of total world sales (8%). It is the second largest outlet operator with more than 34,000 outlets, serving 69 million consumers every day in 119 countries. 2. Brand recognition valued at $40 million. Companyâ⠂¬â„¢s brand is the most recognized brand in fast food industry and is valued at $40 billion. McDonald’s is also famous by the Ronald McDonald clown. . $2 billion advertising budget. McDonald’s spends on advertising more than the next 4 fast food restaurant chains combined. 4. Locally adapted food menus. The fast food chain is operating in many diverse cultures where tastes in food are extremely different than those of US or European consumers. Thus ability to adapt to local tastes is one of McDonald’s strengths. 5. Partnership with best brands. McDonald’s offers only most popular brands in its restaurants, such as: Coca Cola, Dannon Yogurt, Heinz ketchup and others. . More than 80% of restaurants are owned by independent franchisees. Therefore, McDonald’s can focus more on perfecting its serving system and marketing campaigns. 7. Children targeting. The company successfully targets very young children through offering playgrounds, toys with its me als and advertisements. Weaknesses 1. Negative publicity. McDonald’s is heavily criticized for offering unhealthy food to its customers, stimulating obesity and strong marketing focus on very young children. 2. Unhealthy food menu.Although McDonald’s tries to introduce healthier choices in its menu, the menu is largely formed of unhealthy meals and drinks. Such menu offering prompts protests by organizations that fight obesity and hence, decreases McDonald’s popularity. 3. Mac Job and high employee turnover. Mac Job is a low paid and a low skilled job, which is often seen negatively by its employees. This results in lower performance and high employee turnover, which increases training costs and add to overall costs of McDonald’s. 4. Low differentiation.McDonald’s is no longer able to substantially differentiate itself from other fast food chains (at least not enough to gain some market share) and opts to compete by price rather than by additional features. Opportunities 1. Increasing demand for healthier food. While demand for healthier food increases, McDonald’s could introduce more healthy food choices in its menu and reverse its weakness into strength. McDonald’s is trying to seize such an opportunity and soon plans to open only vegetarian restaurant in India. 2.Home meal delivery. McDonald’s could exploit an opportunity of delivering food to home and increase its reach to customers. 3. Full adaptation of its new practices. McDonald’s has redesigned its logo and restaurant design in 2006. In addition, it has introduced some new practices. In a result, remodeled restaurants have seen 8-9% higher than average market growth. McDonald’s should finish remodeling all of the restaurants and adapt the best practices in them as soon as possible. 4. Changing customer habits and new customer groups.Changing customer habits represent new needs that must be met by businesses. So far, McDonald’ s has been successful in introducing its McCafe, McExpress and McStop restaurants to meet the changing customer habits and the needs of previously untapped customer groups. Threats 1. Saturated fast food markets in the developed economies. The fast food market in the developed countries is already overcrowded by so many fast food restaurant chains and this already proves to be a threat to McDonald’s as it barely grew through 2012. 2. Trend towards healthy eating.Due to government and various organizations attempts to fight obesity, people are becoming more conscious of eating healthy food rather than what McDonald’s has to offer in its menu. 3. Local fast food restaurant chains. Local fast food restaurants can often offer a more local approach to serving food and menu that exactly represents local tastes. Although McDonald’s does a great job in adapting its own menu to local tastes, the rising number of local fast food chains and their lower meal prices is a thr eat to McDonald’s. 4. Currency fluctuations. McDonald’s receives a part of its income from foreign operations.The profits that are sent back to US have to be converted into dollars and may be affected by the exchange rates, especially when the dollar is appreciating against other currencies. In 2012, McDonald’s profit was largely affected by appreciating dollar. Lawsuits against McDonald’s. McDonald’s has already been sued for many times and lost quite a few lawsuits. Lawsuits are expensive as they require time and money. And as McDonald’s continues to operate more or less the same way, there is high probability for more expensive lawsuits to come. References: 8. The New York Times (2012).How McDonald’s Came Back Bigger Than Ever. Available at: http://www. nytimes. com/2012/05/06/magazine/how-mcdonalds-came-back-bigger-than-ever. html? pagewanted=2;_r=0;ref=mcdonaldscorporation 9. McDonald’s Investors (2013). Company profile. A vailable at: http://www. aboutmcdonalds. com/mcd/investors/company_profile. html 10. Wikipedia (2013). McDonald’s. Available at: http://en. wikipedia. org/wiki/McDonald's 11. United States Securities and Exchange Commission (2012). 10-K Form McDonald’s Corporation. Available at: http://sec. gov/Archives/edgar/data/63908/000119312511046701/d10k. htm

Choosing Good Paper Term

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Disgrace David Lurie as Hero Essay - 802 Words

Who could ever confuse David Lurie, from the book Disgrace, to be a hero? Heroes never selfishly think of their own personal desires before others. David Luries character flaws of selfishness and lust would fit him into the mold of a tragic hero. David continually lusts women causing him to be no typical hero. A tragic hero can be a hero yet have some type of character flaw that brings him down. Therefore David is considered a tragic hero. In Shakespearean literature the use of a tragic hero has set standards. The Tragic story leads up, and includes the death of the hero. The suffering and calamity are exceptional. They are themselves of a striking kind. They are as a rule, unexpected. They are contrasted with previous happiness†¦show more content†¦We see throughout Disgrace that David tries to help his daughter who he seems to care greatly about. Not only does he help her but he seems to enjoy helping Lucy. Supposedly Lucy and David had a great relationship as Lucy grew up. Yet David tries to control Lucy just as he tries to control all women in the book. David seems to believe that women are his to control and do anything he wants to. When David goes to live with Lucy he has good intentions to get away from the university and spend time on his Byron play. Yet as he stays there he goes through quite an ordeal of disgrace along with his daughter. His daughter is raped and David is hurt and burned by robbers. The robbers even steal Davids car forcing him to stay at Lucys longer. This is the part in the book that we start to see Davids flaw of selfishness come out again. He wants to confront Lucy and tell her to get checked out by a physician and if she is pregnant to abort. Yet Lucy and David never really have this conversation until it is too late and Lucy is pregnant. They fight several times over the issue always ending with David biting his tongue and allowing Lucy to do as she wishes. I dont agree with what you are doing(Coetzee, 112). 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